Most people don’t launch a company with a sketch in Microsoft Paint. But that’s exactly how Lindsay deOliveira started Soothe Beginnings—a baby brand built around safety, sustainability, and solving a real problem for new parents.
In this episode, Lindsay shares how postpartum struggles, sleepless nights, and frustration with existing pacifiers led her to design a better one from scratch. We talk about her experience with Startup Columbus, raising money through Kickstarter, pitching her idea on a business reality show, and finding a factory that could bring her vision to life.
If you've ever wondered how a parent becomes a product founder, or what it really takes to build something from the ground up, this episode is for you.
In this episode, Lindsay shares how postpartum struggles, sleepless nights, and frustration with existing pacifiers led her to design a better one from scratch. We talk about her experience with Startup Columbus, raising money through Kickstarter, pitching her idea on a business reality show, and finding a factory that could bring her vision to life.
If you've ever wondered how a parent becomes a product founder, or what it really takes to build something from the ground up, this episode is for you.